Retailers Worried About Lack of Personalized Gift Cards, Survey Finds

More than 85 percent of retailers surveyed at the annual Shop.org Retail Summit in Boston by CashStar were concerned about the lack of personalization of gift cards. Additionally, the survey found that almost half of all retailers surveyed planned to offer e-gifting this holiday season and 44 percent were looking at location-based deals as a key element of their mobile marketing strategy.