74% of Consumers Cite Free Shipping as Top Incentive for Back-to-School Purchases

PriceGrabber just released additional results from its Back-to-School Shopping Forecast, revealing that while consumers are planning to spend more money on back-to-school items this year, they continue to look for ways to stretch their dollar and take advantage of retailer incentives to save. According to the survey, 74 percent of consumers chose free shipping as the top retailer tactic that would entice them to make a back-to-school purchase this year. Conducted from May 22 to June 5, 2012, the survey includes responses from 4,450 U.S. online consumers, with 1,509 of the respondents planning to shop this back-to-school season.