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In the wake of Gay Pride Month, a recent Wall Street Journal article took a look at how big department store chains like J.C. Penney, Target and Macy's are courting gay customers. According to the article, the brands — most of which have traditionally ignored gay culture in their advertising and marketing materials — are making efforts to cozy up to the demographic, as gay couples are increasingly settling down in suburbia.
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- Companies:
- J.C. Penney
- Target
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