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In the ongoing retail war of brick vs. click, subscription ordering is now a key part of the strategy to grow e-commerce sales. Few consumers enjoy shopping for basic household items such as laundry detergent, toothpaste and vitamins, but everyone has to do it, and do it regularly. Retailers of all kinds are hoping to seize the opportunity to make shopping for consumables more convenient — and win the consumer over and over and over again as a result.
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- Companies:
- Amazon.com
- Target
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