Study: Young shoppers want integration of online, store experience

Millennials rely on brick-and-mortar stores and technology equally to access information or to gain insights about a product they plan to purchase, according to a study from Today Info Retail, an Atlanta-based strategy and design agency focused on the control and simplification of buying experiences. The study found that the as 18-to-35 year-olds were twice as likely to use technology to learn about products as their older counterparts. The majority also reported that the shopping experience was less than satisfying and that 64 percent of younger adult shoppers are using the web and 65 percent are using stores for