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For%20all%20the%20buzz%20created%20by%20social%20media,%20a%20new%20study%20shows%20retailers%20may%20be%20barking%20up%20the%20wrong%20tree.%20ForeSee%20Results%20reports%20that%20social%20media%20drove%20just%205%20percent%20of%20visitors%20to%20retail%20websites.%20On%20the%20other%20hand,%20"promotional%20emails,%20search%20engine%20results,%20and%20even%20advertising%20are%20more%20influential,"%20it%20says.<%2Fspan>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Faggregatedcontent%2Fstudy-shows-social-media-doesnt-work-retailers%2F" target="_blank" class="email" data-post-id="29591" type="icon_link">
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For all the buzz created by social media, a new study shows retailers may be barking up the wrong tree. ForeSee Results reports that social media drove just 5 percent of visitors to retail websites. On the other hand, "promotional emails, search engine results, and even advertising are more influential," it says.
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