Study Reveals Prevalence of Real-Time Address Verification Increasing Among Top Online Retailers

Experian QAS released a new benchmark report on the data quality practices of top online retailers. The report reveals that 72 percent of the top 100 retailers are using some form of address verification during online checkout. "Year over year, we are seeing the incidence of real-time address verification growing among retailers," said Thomas Schutz, senior vice president, general manager of Experian QAS.