Retailers Face Omnichannel Barriers, Study Finds

Organizational, operational and technology challenges are hampering retailers’ efforts to meet customers’ demands for a seamless shopping experience across all channels and touchpoints. According to a new research study from Accenture and Hybris Software, retailers view omnichannel maturity as a key brand differentiator for their companies, and improving their ability to provide customers with a seamless shopping experience across all channels as a top priority. The study shows that nearly all (94 percent) retail decision makers surveyed said that their companies face significant barriers to becoming an integrated omnichannel company.