Study Ranks Macy’s, Sephora and Michael Kors as Facebook ‘Geniuses’

Macy’s, Sephora, Michael Kors and Lancome were ranked as Facebook “geniuses” in the second annual L2 Facebook IQ Index, developed in partnership with Buddy Media, a social enterprise software firm. The index measured the “aptitude” of 100 luxury and prestige brands across beauty, fashion, specialty retail, and watches and jewelry on Facebook. The study — authored by Scott Galloway, New York University professor of marketing, experts from his L2 firm (a think tank for digital innovation) and Buddy Media — ranks the brands’ Facebook efforts across four criteria, including size and growth, engagement, programming, and integration.