Study: Online retailers aren't ready for tablets

Tags: In-Store Media, Merchandising, Mobile Retail, Multichannel Retailing Fewer than one-third of retailers have optimized sites for tablet commerce, according to a report, "Mobile & Tablet e-Commerce: Is anyone really ready?" by Zmags, a provider of rich media mobile and social merchandising. Zmags commissioned HawkPartners, a marketing consulting and research firm, to assess the mobile and tablet offerings of the Top 100 Internet retailers, who were evaluated on the shopping and purchasing experiences they provided across tablets (iPad), smartphones (iPhone and Android) and Facebook, according to a company press release. The study found that most are relying on their