Free Gift With Purchase Drives Increase in Customer Retention, Incremental Sales for Online Retailers, Survey Finds

New survey findings from Harris Interactive and commissioned by IDR Marketing Partners reveals about two in five Americans are very to extremely likely to purchase more often from a shopping website after receiving a free gift. The survey found that online retailers benefit from including an unexpected offer or free gift sample with each customer order. Americans are more likely to purchase regularly from the online retailer, as well as share their positive experience online and offline.