Struggling J.C. Penney Gets a New Marketing Chief

J.C. Penney has hired an executive from the mac-and-cheese world to reconnect with its middle-income shoppers. The beleaguered department store on Monday named Kraft Foods Inc. executive Debra Berman as senior vice president of marketing to help revitalize the struggling brand, filling a void in the company that remained for 14 months. Penney is trying to win back customers who fled during a