Starbucks, Under Armour Are Winning Mobile — And You're Likely Behind

What do Under Armour and Starbucks have in common? More than you think. Retailers, you might want to pay attention — these companies are winning in mobile. Under Armour and Starbucks each have a keen eye on their core customer, both know how to build a grassroots following and, unlike many other brands, they know how to own new technology, especially in mobile, to advance their businesses. And there’s a good chance that if you’re any other retailer, you don’t. At least not fully.