Staples Axes its ‘That Was Easy’ Slogan

After 10 years, Staples is dropping its once ubiquitous "That Was Easy" slogan as part of a new advertising campaign aimed at redefining the company for the digital age. Traditionally associated with its brick-and-mortar office supplies stores, Staples’ in-store sales have suffered in recent years as core products like notebooks, printers and, yes, staples, have gone out of fashion as modern schools and workplaces have shifted their communications online.