Sprint’s Virgin Mobile to Open First Retail Stores

Virgin Mobile, the pay-as-you-go carrier owned by Sprint Nextel, plans to open its first 10 retail stores Friday in Chicago, aiming to profit from the iPhone's expansion into the prepaid wireless market. Virgin Mobile will become the second U.S. prepaid service to offer the Apple device, following the iPhone's debut Friday at Leap Wireless International. The new stores also mark a strategy shift for Virgin, which has previously relied on retailers such as RadioShack and Best Buy to market its service, said Jeff Auman, a vice president at the carrier.