Spokesman: Mavic won't go consumer direct

ALLEN, TXMavic has no plans to sell its products consumer-direct, despite its parent companys recent agreement with an e-commerce company. At this time there is no plan to take Mavic consumer direct. To the contrary, Mavic is focused on investing in our existing dealer network," said Zack Vestal, the brand's communications manager. Last week, PFSweb, Inc., a Texas-based e-commerce company, announced it had reached a multi-year agreement with Amer Sports Group, Mavic's parent company. , which include Mavic, Salomon, Atomic, Wilson, Suunto and Bonfire. PFSweb already runs Suunto's e-commerce operations in the U.S. "We chose to extend our relationship