Soap.com Launches with Ambitions of Offering 100K Products by 2011

Soap.com is a new online store from Quidsi, the parent company of Diapers.com, that offers 25,000 products from more than 900 brands in the health, beauty, personal care and household categories. The company said its prices are "up to 25 percent less than most drugstores," and it offers free 2-day shipping. Soap.com competes with Alice.com, a site that launched last year that provides an open platform for consumer packaged goods (CPG) manufacturers to sell directly to consumers. Soap.com said it plans to offer more than 40,000 products by the end of 2010 and more than 100,000 by the end