Showrooming is More About Confidence Than Comparison

That nightmare showrooming scenario may be closer to a bad pipedream than reality. The use of cell phones in a store is much more complicated than simply having a shopper hijacked by Amazon or the super store down the road. According to a new research survey commissioned by mobile marketing and technology company Vibes with Research Now, nearly half (48%) of those who scanned text messaged for more product information in-store said the key result was that they felt better about their purchase.