Should eBay Provide Seller Identities in Brand Disputes?

May Kay Inc. is asking a court for the authority to depose eBay representatives in order to learn the identities of sellers that claim to sell genuine Mary Kay products, according to the Dallas News. The firm has been trying to get its cosmetics off of eBay since at least as far back as 2003 when EcommerceBytes wrote about a crackdown to prevent consultants from selling on eBay. A former consultant cited the first sale doctrine in her defense when she faced