Shopping Site Uses Facebook ‘Likes’ To Build Personal Catalogs [Future Of Retail]
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Our latest Future Of Retail Report looks at the trend of Auto-Curated Shopping. One manifestation of this theme is Glimpse - a social shopping application that aggregates Facebook ‘Likes’ and data from social network ‘friends’ to create custom catalog pages which aid in the discovery of new products. Presenting items within an image board format, the online tool allows consumers to pre-select and browse a unique collection of branded products which are likely to match their unique sense of style and taste. Utilizing the Facebook ‘like’ button as a bookmark for content, Glimpse allows users to browse products by style, brand, or retailer and to
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- Matt Sabourin
- Siva Kumar
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