Tech-Savvy Gen Yers Still Flock to Brick-and-Mortar Stores, Report Finds

Despite being far more tech-savvy than previous generations, Generation Y, the 80 million strong cohort of Americans between the ages of 18 and 35, hasn't forsaken shopping in stores for online purchasing — as long as retailers keep their offerings "fresh" and interesting, says a new report from the Urban Land Institute (ULI).