Shoppers Expected to Spend More Across More Channels During the Holidays

Holiday shopping is about to kick into high gear, and retailers are ramping up efforts to capture sales at multiple touchpoints, not just their stores. Google's retail team, in fact, is calling this the first "Nonline" shopping season, contending that consumers, accompanied by smartphones wherever they shop, no longer see a divide between online and offline shopping, and neither do savvy retailers. In a survey of 1,500 consumers, Google found that four out of five mobile and tablet owners plan to use their devices as part of holiday shopping.