Shopko steps up branding efforts with new marketing hire

GREEN BAY, Wis. — Shopko has hired a long-time retail marketing executive, with extensive experience in the beauty and apparel sectors to help develop the Shopko brand as it moves forward with the conversion of its newly acquired Pamida stores to the Shopko Hometown format. Nancy Altman joins the company as SVP, chief marketing officer, and will be responsible for clearly communicating the Shopko brand to the company's current and new customers and implementing cohesive marketing initiatives across multiple formats, including brick and mortar stores and the company's e-commerce site. Altman will also be responsible for overseeing public