Sephora Uses In-Store Signage to Promote Mobile Loyalty

Sephora continues to show that it's a leader in mobile retail with its latest effort to build hype for the store's loyalty program through in-store signage. The beauty and cosmetics retailer is using several different creative, in-store signs, giving a call to action through mobile to promote its loyalty program. In doing this, the Sephora mobile app has been given new features, allowing it to be easier to use to shop in-store and online.