Sephora Launches ‘Beauty Board’ Social Shopping Platform

Beauty retailer Sephora is launching its own take on social shopping with Beauty Board, a Pinterest-meets-Instagram photo-heavy platform that encourages users to share and tag their "beauty looks." Folks who like dabbling with different looks can upload images, tag products and offer tips on how they made it all come together. It's available at Sephora.com, Sephora's mobile site, and via its iPhone and Android apps. You can also share your looks on Facebook, Pinterest, Twitter and Google+.