Segment of Mobile Users Prefer to Shop Via Mobile Only

A new study by mobile ad network Millennial Media and comScore suggests that a small segment of mobile consumers prefer to shop via mobile rather than other ways. Among the 8 percent of wireless subscribers who are mobile retail users, 27 percent said they had purchased or browsed retail items only through their handsets in the last 30 days as opposed to online or in brick-and-mortar stores.