Sears' Website Pledges to Match Lower Prices From Competitors

Sears guarantees it will match a lower price at Lowe's and Home Depot, and give mower buyers a $10 gift card and tractor buyers a $20 gift card. Sears sells a variety of lawn-and-garden brands, and its prices are compared with rivals on the website, but the site emphasizes its primary brand, Craftsman. Sears, which says its lawn-and-garden shoppers tend to be a bit older and higher-income than its rivals, is intent on keeping its leading share of the powered lawn-and-garden market and battling shoppers' perceptions that Craftsman products cost more than other brands.