Sears Update Connects Shoppers With Store Associates, Crowdsources Q&A

Sears has added two new features to its multichannel Shop Your Way social and shopping platform: Get Advice and Member Assist. Available on both the mobile app and www.ShopYourWay.com, the Get Advice feature lets shoppers ask questions about specific products. Questions are broadcast to appropriate store associates, who then chime in with answers. Questions are visible to other members of Shop Your Way, who are also able to provide answers. In addition, those other members can rate products and provide specific recommendations and advice to their fellow shoppers.