Sears and Outdoor Life to Collaborate on a Branded Lifestyle Apparel Line

Sears and Bonnier Corporation's Outdoor Life announced today they've entered a relationship to launch a line of Outdoor Life-branded sportswear for men, available in over 800 Sears stores nationwide and on Sears.com beginning in September. The exclusive collection is being designed with the all-American "guy's guy" in mind, a loyal customer of both iconic brands. The products will combine utility, comfort and quality for the outdoorsman.