School supply lists going digital at Walmart

Tags: Online Retailing Nearly 80 percent of moms with children in kindergarten to 12th grade consider back-to-school a time for a fresh start, according to a study conducted by Global Customer Insights and Analytics on behalf of Walmart. In fact, nine out of 10 moms make back-to-school "resolutions" in preparation for the year ahead, with 78 percent planning to get organized each school year. The results of the WalMart Class of 2012 Back-to-School Survey spurred the retail giant to launch "Classrooms by Walmart," a new online tool to help moms find their students' classroom supply lists and buy them