Safeway Aims to Improve Corporate Social Responsibility With New Personal Pledge and Reward Program

Safeway has extended its corporate social responsibility (CSR) commitment with a program that directly involves and rewards employees and shoppers for making eco-friendly purchases and doing healthier things for themselves and their communities. The "Heart of Safeway Pledge" is a personal call to action to take simple, everyday steps — e.g., using energy-conserving light bulbs, taking a 15-minute walk three times a week, eating healthier foods — that benefit pledge-takers and their communities, Safeway said in a statement.