Rite Aid Deploys Beacons in More Than 4,500 US Stores
Pharmacy chain Rite Aid has rolled out proximity beacons in each of its more than 4,500 stores across the U.S. The deployment marks the largest beacon installation in a retail setting to date, a bragging right once belonging to department store chain Macy's.The Rite Aid beacon program is in partnership with inMarket, a mobile shopper marketing firm which manufactures its own securitized Bluetooth beacons for iOS and Android.
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