Retailers Set Tech Spending Sights on Search, Then CRM

Almost half of retailers surveyed in this year's second quarter about their technology spending plans said that search engine optimization, search engine marketing and site research would be a main budget spend over the following three months, according to an eTail report released in October. This put search at the heart of retailers’ short-term commitments, ahead of social media and social engagement, multichannel initiatives, email, and mobile, on which roughly one-third were planning or evaluating external spend.