Online Retailers to Increase Spending on Email, Mobile and Social Media Marketing This Holiday Season

Recognizing the growing importance of online marketing during the holidays, more than 20 percent of retailers in the U.S. are set to significantly increase their spending in either mobile, social or email marketing channels this year. In fact, over 20 percent are allocating more than half of this year's holiday marketing budget to one or more of those three channels. These are highlights from 179 respondents to a recent retail survey, the majority of which report annual revenues from $51 million to $999 million, conducted by Retail Systems Research (RSR) late this summer.