Retailers Hone in on Ship-to-Store to Fuel Mobile Investments

Wal-Mart, Sears and Nordstrom are a few of the many retailers making a bigger bet on ship-to-store efforts this holiday season, driven by the increasing importance of mobile for the brick-and-mortar shopping experience. In addition to helping marketers bolster foot traffic, ship-to-store is influencing how marketers merchandise in-store and offer consumers access to digital tools. Savvy retailers are leveraging mobile to simplify ship-to-store orders and to build loyalty with customers that will hopefully extend after the holidays.