Retailers Have a New Weapon Against Amazon

Facebook's announcement that it's testing a buy "call to action" button that lets users purchase products directly on its site may give retailers another weapon against their big online nemesis: Amazon.com. While the idea of Facebook's latest move is to reduce the clicks needed to make impulse purchases and not lose the business to begin with, it also means you won't end up going to Amazon to search for the product. "The whole trend is to simplify mobile commerce to move it to one click," said Yory Wurmser, an eMarketer e-commerce analyst.