Retailers Demonstrate Progress in Mobile Commerce, Social Sharing and Consistent Marketing Promotions, Study Finds

CrossView, Inc., a cross-channel commerce solutions and services provider, released the results of its 2012 Cross-Channel Readiness survey that looked at retailers across a variety of categories, gauging improvements and declines in enabling customers to shop in-store, online, in call centers and via mobile with a consistent brand experience. This year's study showed improvement in several key areas from last year, particularly in mobile commerce, social sharing and consistency in marketing promotions.