Retail CMOs on the Most Memorable Holiday Ads in 2015

For many retailers, the holiday season means bringing marketing ideas from storyboards to life. With omnichannel retail comes omnichannel marketing; as technology has changed, retail marketers are shaking up their marketing plans to connect with customers across all screens. The annual advertising race is most certainly global — an estimated $2.2 billion will be spent on British TV spots and another $3.3 billion on advertising online, according to the U.K. Advertising Association.