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The younger generation appears to be more brick-and-mortar than anyone expected. They may live and breathe online, but come the holidays, they're going to the mall, says the 2014 Holiday Shopping Behavior Survey from Simon, a global retail real estate firm. Eighty-nine percent of respondents between the ages of 18 and 33 who plan to buy one or more gifts said that they intended to shop at the mall this holiday season.
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- People:
- Mikael Thygesen
- Simon
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