Rebecca Minkoff Boosts Digital Promotions for Fall Campaign, Rules Out Print

Apparel and accessories label Rebecca Minkoff is boosting digital promotions for its fall 2013 collection to target its younger, digital-savvy customers. The label is placing a large emphasis on its digital promotions for this collection, which it has also been sharing on social media. Promoting new collections through digital platforms can help brands reach target consumers in a cost-effective way. "It is not unusual for a brand to focus its attention on one media over another, to measure the results and adjust the