Rakuten Acquires Fulfillment Service As it Vies With Amazon

Rakuten, the online marketplace that acquired Buy.com in the U.S., is now extending its capabilities to include a more robust fulfillment service for its third-party merchants. The Japanese company has been on an acquisitions spree to extend its marketplace around the globe in a direct challenge to Amazon.com. Rakukten will acquire Webgistix, a Las Vegas-based company specializing in cloud-based fulfillment technology for e-commerce retailers, and is Rakuten's second logistics investment outside of Japan.