Foursquare Users Spend More, Radio Shack Finds

Radio Shack Chief Marketing Officer Lee Applbaum made a revelation that helps explain why national retail chains are warming to Foursquare. "Foursquare users at Radio Shack generally spend three-and-a-half times more compared to what non-Foursquare users [spend]," Applbaum said, while speaking at the Ad Age Digital conference.