QVC 'Trend' Site Relaunches

Send the Trend, the e-commerce site acquired by QVC in February, has relaunched to provide a broader range of premier beauty and accessory products. According to a press release, Send the Trend leverages proprietary technology — with unique algorithms — to deliver monthly, personalized shopper recommendations filled from an expanded product assortment, including Send the Trend branded collections and selections from QVC's diverse product portfolio of prestige brands in jewelry, fashion accessories, beauty, hair care and skin care categories.