Quality of Private-Label Goods Causing Shift in Consumers' Buying Habits

The private-label market has enjoyed sales growth in recent years that isn't likely to decrease in the near future. Private-label companies continue to introduce better-for-you products and more attractive packaging, all while being easier on consumers’ pockets. Their efforts seem to be working, since recent Mintel research found that 44 percent of grocery shoppers believe store brand products are of better quality today than they were five years ago.