Puma Pounces on Twitter's Latest Ad Program

Twitter is rolling out an ad platform called Flock to Unlock that challenges fans to retweet in order to "unlock" new content from a brand. The company's first partner for the program is Puma, which is using Flock to Unlock to help spread its new global ad campaign themed "Forever Faster." In this case, the content is new TV ads that won't actually hit TV until two days later. The campaign, kicking off today, will feature tweets from Puma-sponsored athletes Usain Bolt, Mario Balotelli, Lexi Thompson, Sergio Aguero, Jamaal Charles, Cordarrelle Patterson and Jadeveon Clowney.