‘Project Runway’ is About to Get More Southern With Belk

"Project Runway" is about to experience some culture shock: The show has announced that Southern department store Belk will replace Lord & Taylor as the sponsor for its 12th season. "As the authority on lifestyle and fashion in the South," Belk President and Chief Merchandising Officer Kathryn Bufano said, "we are looking forward to adding our perspective to the show."