Piperlime On Why the Brand Went From E-Tail to Retail

In the past year, several major online-only boutiques have announced plans to open brick-and-mortar stores of one kind or another. Amazon.com has announced a forthcoming boutique in Seattle; menswear e-tailer Bonobos has inked a partnership with Nordstrom; and eyewear brand Warby Parker is currently at work on a flagship in Manhattan. One of the biggest e-tailers to make the jump, Gap's designer emporium Piperlime, is also the first to actually open its doors.