Pinterest's Retail Problem

Fashion retailer H&M is pretty popular on Pinterest-in spite of itself. Over the last month, the social scrapbooking platform's users have pinned, repinned, commented on or liked the brand's products 145,000 times, according to Pinterest analytics firm Curalate (H&M is not a client). The problem is, a good number of H&M's popular pins feature dead links-an increasing problem for retailers, said Curalate. For example, one H&M dress has been shared on Pinterest nearly 1,200 times in the past 30 days. But clicking on that product's pin returns the message,"Sorry, this item is no longer available."