Pinterest vs. Facebook: Which Social-Sharing Site Wins at Shopping Engagement?

Sixty-nine percent of online consumers who visited Pinterest found an item they've purchased or wanted to purchase, compared to 40 percent of online consumers who visited Facebook and found the same, discovers a Bizrate Insights study. "While Facebook is far larger than Pinterest in terms of audience size — 63 percent of online consumers have a Facebook account, while only 15 percent have a Pinterest account — our study, based on a survey of verified online buyers, finds that Pinterest provides a better experience for shopping discovery, purchase consideration and deeper engagement with retailer content," says Hayley Silver, vice president, Bizrate Insights.