Perry Ellis Boosts Transaction Size 14% With Mobile POS

During the 2013 holiday season, Perry Ellis deployed Starmount's mobile selling and customer engagement solutions to better focus on line busting, engaging customers throughout the store and completing transactions on mobile devices. The solutions were rolled out in 60 Perry Ellis stores, boosting adoption rates and increasing the average transaction amounts for sales conducted with mobile devices. The top Perry Ellis stores conducted up to 16.4 percent of all transactions on mobile devices, enabling associates to deliver the high level of customer service for which Perry Ellis is renowned.